Hyundai, in an effort to capture some of the youth market, has sponsored The RE:GENERATION Music Project. This creative form of marketing has paired some of the most popular electronic artists with various "older" musicians in order to create collaborative tracks, with the hopes of stumbling upon a great new style. One of my favorite electronic musicians, Pretty Lights, was paired up with LeAnn Rimes and Dr. Ralph Stanley to create a country track! What came out was quite a pleasant surprise! Check it out!
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